Advanced Television

Opera TV Snap triggers 100 Smart TV apps

September 11, 2013

Opera TV Snap, a Smart TV app-creation tool launched in July, has caused a boom in the number of Smart TV apps. In the two months since the launch of the new Opera Software technology with Dailymotion as its first partner, over 100 TV apps have been submitted by Dailymotion content partners using Opera TV Snap. These will join hundreds of entertaining apps in the Opera TV Store, spanning video, music, games, social media, news and utilities.

The new Opera TV Snap tool is a simple way for content partners to transform their existing Dailymotion video channels into ready-to-run Smart TV apps. The tool is free and takes less than a minute to use, eliminating the costly and time-consuming app-development process and breaking down barriers to entry. Smart TV users have access to a dedicated app for content providers’ videos, and content providers have a simple way to reach many new viewers.

“The rapid surge in app submissions to the Opera TV Store with Opera TV Snap shows just how keen brands and video owners are to share their content with massive new audiences worldwide,” says Daniel Nordberg, Director of Business Development for TV & Devices at Opera Software. “There is no easier way than Opera TV Snap to repurpose online video for TV, bringing that content to the largest screen in the house. It truly is a snap.”

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