Cubiware partners with Sinwatec for Russian market
September 16, 2013
Colin Mann @ IBC
Cubiware has announced the launch of a middleware licensing agreement with Sinwatec, a Russian company specialising in electronic manufacturing services (EMS) and the development and production of electronic devices. Formerly known as Promsvyaz, Sinwatec is based in Ufa, Republic of Bashkortostan, and manufactures a line of set-top boxes for IPTV, cable, terrestrial, and media player applications. Under the new agreement, Sinwatec will become a reseller of Cubiware products, including CubiTV software that will run on Sinwatec manufactured hardware and offer the ability to work with the Cubiware back-office component CubiTV Portal.
By entering into a cooperative relationship with Sinwatec for Russian-speaking and Asian markets, Cubiware further extends its worldwide reach. The combined CubiTV-Sinwatec boxes will provide each company with a platform with which to demonstrate their respective products to full advantage.
“We are thrilled to be working with Sinwatec to bring the full potential of advanced pay-TV to additional markets,” says Jakub Górski, CEO of Cubiware. “Sinwatec’s reputation for value and innovation in this region will open doors for us and will provide an opportunity for pay-TV operators in this growing market to see first-hand what our CubiTV middleware and portal solutions have to offer.”