Content owners looking to bridge their existing libraries with modern technology will find an exciting new option at MIPCOM, when illuminate Hollywood launches its iConform solution into the international marketplace. iConform uses a proprietary technology to bring SD programs up to the current HD and 4K media standards, generating new life and revenue from valuable, dormant assets at a significant cost and time savings.
Stateside, illuminate Hollywood has already remastered TV series for major studios and distribution companies such as CBS, 21st Century Fox and Universal Studios. iConform has been used to create the latest HD versions of many popular TV series, including “The X-Files,” “24,” “Star Trek: The Next Generation” and “Pee-wee’s Playhouse,” as well as several movies of the week and independent features.
In launching its 4K conversion solution internationally, illuminate Hollywood has tapped content rights pro Steve Galloway as Senior Vice President, Business Development. Galloway will not only introduce the iConform technology to content owners, but is also prepared to broker distribution deals for illuminate Hollywood partners, serving as the conduit in finding new audiences for the enhanced, repurposed programs.
“The libraries of major film and television studios, independent producers and distributors are full of assets sitting idle when they could be generating significant revenues. This programming isn’t marketable because it doesn’t meet current HD broadcast standards,” said Galloway. “illuminate Hollywood has clearly elevated the bar with iConform, giving content owners a new and economical way to transform top SD content into beautiful HD and 4K ready-to-go masters. I look forward to both sharing this solution and opening new distribution platforms for classic content globally.”
“Steve brings a great distributor’s understanding of intellectual property rights, acquisitions and cross-media licensing that will help our clients reach full revenue potential across the HD and ultra high resolution landscape,” said Steve Wiener, illuminate Hollywood Chairman. “He is the natural choice to connect our iConform solution with the individual needs of major studios, networks and indie content owners around the world.”
Steve Galloway is an innovative and award-winning home entertainment pro with extensive experience connecting content owners and producers with distributors across TV, home entertainment and digital disciplines in North America and Europe. Prior to joining illuminate Hollywood, Galloway ran his own consulting firm and held senior executive roles in content acquisitions, licensing and distribution for A&E Home Entertainment, Cinedigm, eOne, Reelz Channel, Shout Factory, Nelvana and Universal Music Group. He is also a member of the Producers Guild of America (PGA), National Association of Television Program Executives (NATPE), National Association of Broadcasters (NAB) and the American Film Institute (AFI).