Kantar Media, the audience research expert, is rolling out the first in a suite of applications to enable broadcast audience data to be viewed on mobile devices. The mobile ‘app’ version of InfoSys+, Kantar Media’s TV audience analysis software, provides 24-hour access to essential TV viewing analysis on the move.
The new app complements the in-depth analysis enabled by the core Infosys+ desktop software. It provides overnight TV ratings information, as well as top-level historical analysis of specific programmes and channels for comparison. Pre-defined reports are also available, allowing users to demonstrate analysis trends whenever they require.
“For many people in today’s business environment, the mobile is the screen they access first thing, and then most often during the day,” explains Sergio Stradolini, Global Client Software Director at Kantar Media Audiences. “The importance of having access to audience data on the go, 24/7, cannot be underestimated and this new mobile app recognises our commitment to meeting the needs of our InfoSys+ users in 34 countries.”