Genius Digital, the specialist in capturing, analysing and applying viewer data for the TV industry, has revealed that GfK, the global market research agency, has made a strategic investment in the company.

This move will provide global reach to Genius Digital, strengthening the company’s position in the data analytics market and driving the development of its product portfolio. The agreement gives GfK’s clients access to Genius Digital’s industry leading data capture and collection technology, which will be fed into GfK’s audience measurement services and complement its existing TV, digital and mobile measurement technologies.

Jonathan Sykes, Executive Chairman, Genius Digital, said: “We saw the need to maximise the potential of viewer data in the TV industry a while ago and acted on it, delivering a complete analytics solution that is video centric and TV relevant. We are delighted that GfK has recognised the strength of our team, our offering and customer engagements. “Securing this strategic investment will provide a further significant boost to our long term plans, our technical capabilities and our ability to gain traction in new markets.”

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