In a move that has enabled the company to effectively double its broadcast capacity in the region, ViewSat, a global provider of broadcast and transmission services for television and radio channels, has announced the launch of its second Middle East and North Africa (MENA) satellite transponder in the 7/8 degrees West orbital neighbourhood. The company also announced the installation of a 9m antenna at its UK headquarters which will be used to uplink channels to the market.
These investments have allowed ViewSat to engage with new customers hoping to expand their broadcast services into the region as well as to extend the capacity currently offered to existing MENA customers. With Middle East broadcasters accounting for one third of ViewSat’s customer base, Awaes Jaswal, CEO of ViewSat believes the region is key to the company’s overall growth.
Jaswal said, “We began pre-selling the additional capacity a month prior to the launch of the new transponder and the demand and reception have been extremely encouraging. This gives us the confidence to make such large scale investments. By identifying key areas and strategically building upon our already extensive services portfolio, we are constantly evolving our offerings to cater to regional demands. The new transponder is just the latest installment in what has been an ongoing effort over the last 8 years to establish ourselves as the provider of choice for broadcast organisations.”