Hryniewicz and Xerri-Brook create international PR venture
September 27, 2013
Publicists Céline Xerri-Brook and Lisa Hryniewicz have announced that they will bring together their years of experience in public relations, and extensive knowledge of the TV, film, channel and licensing businesses, to provide a highly specialised corporate PR service to international entertainment companies, on a project basis. Both publicists will continue to manage their existing clients under Koko Media (owned by Hryniewicz) and Magena Media (owned by Xerri-Brook), independently from this new venture.Céline and Lisa have individually worked on clients such as IMAX Corporation, A+E Networks, iConcerts, Guru Studio, Marathon Media, Zodiak Kids CP Paris, and Rainbow Srl, to mention a few. Together they have over 25 years’ experience in managing international press for clients in the TV, film, licensing, toy and channel businesses, across all genres (kids, factual, drama, entertainment, music, interactive technology, VoD, etc). Both executives are native Spanish speakers, and are fluent in French and Italian, allowing them a strong advantage in working with clients across the globe.Lisa’s qualifications as a publicist are underpinned by her professional experienced garnered from a career based on creating and building TV businesses. After entering the TV business working with Armando Núñez, Jr. in 1990, she later founded Salsa Distribution (Paris and Miami), the first European-based distribution company specializing exclusively in the Latin market. When Salsa was acquired by TV Loonland in 2000, Lisa set up their distribution division, overseeing all aspects of sales including press and marketing. In 2009 she created Koko Media, a London-based PR agency and media consultancy.
A native Gibraltarian, Céline’s first foray into PR began in 1995 when she was appointed Managing Director for SSA Public Relations, an L.A. based PR agency. She established their London office and coordinated the company’s international activities for over five years before setting up as a freelance consultant in 2000, and then launching Magena Media in 2008, which she continues to manage today.
Céline and Lisa first worked together in 1998 when Céline managed Salsa Distribution’s PR, contributing directly and significantly to the company’s eventual sale to TV Loonland. The two have remained friends ever since, and have also collaborated professionally on numerous occasions throughout their careers. This strong professional and personal relationship, and their extensive knowledge of international trade press, form the basis of their new venture together.