NHK World reaches Africa with Globecast
September 27, 2013
Globecast is providing services to NHK World, delivering the channel via satellite to new audiences in Central and Western Africa. NHK World, the international broadcast channel of Japanese national public broadcaster NHK, launched the new service as part of Canalsat, a package of more than 130 channels, radio stations, and services operated by Canal+ Afrique on the SES-4 satellite at 22 degrees west orbital position.
Carried as part of the Canalsat Afrique direct-to-home schedule, NHK World is being offered free-to-air for these new African audiences, in keeping with its global brand philosophy for other markets. Globecast is providing a complete solution to bring NHK World to the point of uplink, including contribution, encryption, and encoding.
“With its excellent coverage of the whole Central and Western Africa region and a compelling path to entry into the hotel chains there, SES-4 offers NHK WORLD a solid platform for its initial launch into Africa and future expansion moving forward,” said Juliet Bayliss, UK Sales Director for Globecast. “We’re glad we were able to leverage our close ties with Canalsat to integrate our client NHK World in its service plan, despite the very tight schedule. Our ability to negotiate effectively with our satellite partners is a large part of the service we offer to content providers.”