Research from Parks Associates into European TV viewing habits finds strong demand in Western Europe for TV solutions that personalise and prioritise content. TV subscribers in France, Belgium, the UK, and Germany all expressed strong interest in an EPG (electronic programme guide) feature that displays a viewer’s favourite channels first.
The following percentages of broadband households with TV services found this feature highly appealing:
– 45 per cent in Germany
– 40 per cent in the UK and Belgium
– 26 per cent in France.
“The European video market is becoming more competitive, with OTT services, free and paid VoD, and cloud DVR offerings changing the ecosystem dynamics,” said Stuart Sikes, President, Parks Associates. “These offerings are creating new pressure on EPG and content discovery solutions to provide differentiation. European consumers are most interested in features that help them find programming, such as customised channels, keyword programming search, and personalised recommendations.”