Fox Channel in over 200m homes
October 2, 2013
Fox International Channels’ total portfolio of pay-TV channels including Fox, National Geographic Channel, Fox Life and Fox Sports, reaches 1.6 billion homes in every part of the world.
“Fox is one of the best recognised, most highly valued brand names in the entire media world. Channel brands really do have meaning to worldwide audiences,” said FIC CEO Hernan Lopez. “Not only did we increase our total number of homes beyond 200 million in the past year, but our ratings increased on every Fox channel FIC operates. Fox is a name that in synonymous with entertainment in every part of the world.”
The Fox expansion in Europe in the last year included a launch in The Netherlands, and rebrands in the UK, Norway, Russia, Greece and the Balkans. The new Fox UK already ranks as the #4 pay-TV channel in prime time. Fox already is the leading entertainment brand throughout Latin America, Europe and parts of Asia. In Latin America, FOX is present in 95 per cent of homes and has been the #1 pay-TV channel in ratings for the last 15 years. In the last quarter, there was a 35 per cent spread between Fox and its next closest competitors.