The TV, which has a RRP of $5,999, boasts an array of cutting-edge features, including HDMI 2.0 (supporting 4K/60p resolution) and Display Port 1.2a input jacks, and an advanced up-conversion system that the company believes will set it apart from the competition.
The up-conversion system, which also processes content from a built-in SD card slot and USB port, takes HD and SD level material and compares it against 120,000 data patterns at up to 20 million times a second to up-convert sub-4K material to fill the Ultra HD screen with high-quality images.
The company said that Panasonic has built 4K decoding into its set to handle incoming content, where competitive models rely on external devices to do the heavy lifting.
Panasonic executives said the company is working on having HEVC H.265 compression decoding added to the set, but agreements with standards bodies aren’t ready yet. It will support AVC H.264 for now.