Sundance Channel expands in Europe
October 3, 2013
The independent film channel has launched as a 24-hour linear network on the cable/IPTV platform Bouygues Telecom in France, one of the fastest growing pay TV platforms in France. This partnership adds to the network’s broad distribution in France on Numericable, Virgin, SFR on Neufbox and Free. In addition, Sundance Channel is now available as a 24-hour network on the cable TV operator VOO/BeTV in Belgium for French-speaking audiences.
In Eastern Europe, Sundance Channel has expanded in Poland, where it has been widely seen across numerous pay-TV platforms, via recent deals with Inea, Promax and many other local operators. The network is now also being carried on UPC Hungary in standard definition and high definition on the basic tier, which has significantly increased distribution throughout the country.
The company has also made a personnel announcement to help bolster growth across the globe. As Vice President of Marketing, Geraud Alazard will oversee marketing and multiplatform media campaigns for AMC/Sundance Channel Global to support affiliates and drive consumer and distributor demand for the company’s international brands.