BBC Radio 1 is launching its own channel on the iPlayer. The flagship radio station says the new channel will allow fans to watch exclusive performances and interviews not broadcast anywhere else. Content will include music featured in Radio 1’s Live Lounge and at the annual Big Weekend festival as well as interviews with celebrities and artists from the world of music.
The BBC said that the radio station’s move marked a “giant step into a multimedia future” that it is hoped will mean Radio 1 will reach a larger audience of younger music fans.
Ben Cooper, Controller of BBC Radio 1 & 1Xtra, commented: “I’m very excited about transforming Radio 1 from being just a radio station into being a full audio-visual channel. Radio 1 has always pioneered innovative ideas and led the way in engaging with young people and this is another huge step in cementing that reputation.”