Sky Deutschland acquires “global” Bundesliga rights
October 15, 2013
By Chris Forrester
Sky Deutschland has acquired the near-global TV rights to sell Bundesliga games around the world. Effective from the 2015-16 season, Sky Deutschland will hold the rights to see transmissions in North and South America, most of Asia and key parts of Europe.
While financial terms have not been released, it is reported that the deal would likely double the cash flowing to the German Football League (DFL) to around $190 million a year.
21st Century Fox owns 54.5 per cent of Sky Deutschland. 21st Century Fox deputy chairman (and chairman of Sky Germany) James Murdoch said: “We look forward to working with the DFL and will take advantage of our unique range of sports channels to bring the delight of the Bundesliga world to an even larger audience.”