The number of TV sets connected to the Internet will reach 759 million by 2018 for 40 countries covered in the Connected TV Forecasts report from Research and Markets, up from 115 million at end-2010 and the 307 million expected at end-2013. This translates to 26.8 per cent of global TV sets by 2018, up from only 5.1 per cent at end-2010 and 12.4 per cent by end-2013.
Connected TV is becoming more international. The US will still command a third of connected TV sets by end-2013, but this proportion will fall to 235 per cent by 2018. China will climb from 6.6 per cent of the 2013 total to 16.4 per cent by 2018
Connected TV is undergoing the largest upheaval in its short history. The introduction of affordable devices such as Google’s Chromecast and Sky’s Now TV are shaking up the market, with connected TV set manufacturers already reducing their prices as a reaction to this increased rivalry. The introduction of three next-generation games consoles adds further competition.
Chromecast and similar products are likely to have a considerable impact. The global total of connected TV sets via streaming/retail settop boxes will reach 126 million in 2018, up from only 4 million in 2010. The 34 million expected by end-2013 is double the 2012 total.