Advanced Television

SeaChange AdFlow Core for tier-two TV service providers

October 22, 2013

Multi-screen television software innovator SeaChange International has extended its line of content management systems (CMS) with the introduction of SeaChange AdFlow Core.  Developed for tier-two television service providers, AdFlow Core radically simplifies ingest and preparation of advertising for billable insertion into linear, on-demand and OTT video streams.  AdFlow Core will be demonstrated at SCTE Cable-Tec Expo this week in Atlanta (SeaChage booth 1542).

Based on the AdFlow system in use by top-tier television service providers, AdFlow Core includes essential Ad CMS capabilities in a footprint that’s right-sized for smaller providers who are building their insertable channel count and expanding to multi-platform services.  AdFlow Core enables the entire ad content processing cycle (schedule file processing, reverse reconciliation and transcoding) and grows with the ad business as other requirements emerge (automated quality assurance, audio normalization, etc.).  The unique AdFlow Core dashboard enables monitoring of the entire ad processing operation in real-time.
“AdFlow Core introduces a layer of operation-wide visibility and extensibility that allows smaller service providers to orchestrate more efficient and capable content workflows as they grow their advertising business on more channels and subscriber devices,” said Venkat Krishnan, Vice President, Products, SeaChange.
As today’s television enterprise extends to new channels and platforms, ad campaigns will follow to monetise every device subscribers choose for viewing.  Advertisement copies have to be reproduced with numerous variants to serve unique messages to various audiences, and to meet the requirements of multiple types of networks.  At the point of content ingest, AdFlow Core takes in ads from multiple sources, processes ad schedule files, transcodes ad variants for insertion, and verifies their playout.
Television service providers throughout North America have deployed SeaChange content management systems, including SeaChange AssetFlow, as the essential ingest components of their multi-channel and multi-screen service delivery platforms.  These customers use SeaChange content management systems in concert with their SeaChange delivery platforms, including SeaChange Infusion for advertising and SeaChange Adrenalin for multi-screen video, to create a comprehensive video service delivery platform.
SeaChange content management solutions support a wide selection of third-party products for transcoding, quality assurance, streaming, storage, audio normalisation, adaptive streaming, watermarking and content protection, thereby enabling seamless integration with content workflows that may already be in place.

Categories: Advertising, Press Releases