Advanced Television

SeaChange and Deluxe deliver cloud multi-screen offering

October 24, 2013

SeaChange International SEAC and Deluxe Digital Distribution will offer television service providers globally a cloud-deployed technology and content solution for multi-screen television.

The companies are integrating the SeaChange  Cloud Adrenalin pay-as-you-grow OPEX service with the Deluxe  OnDemand multi-screen-ready video catalog. Cloud Adrenalin makes its US debut in demonstrations with SeaChange Cloud Ecosystem provider Deluxe during the SCTE Cable-Tec Expo this week in Atlanta (SeaChange booth 1542).

The full complement of SeaChange’s deployment proven multi-screen capabilities for delivery, analytics, promotions and system monitoring are available in SeaChange Cloud Adrenalin’s SaaS (software-as-a-service) service. Deluxe OnDemand brings SeaChange Cloud Adrenalin customers a ready-to-launch, high-quality VoD (video-on-demand) catalog of over 40,000 titles that are pre-encoded in over 50 formats, and pre-packaged and pre-encrypted with leading DRMs (Digital Rights Management) to support popular consumer video devices.  SeaChange’s joint solutions allow customers to incrementally add service  layers (content, ratings, recommendations, subscriber interface by  platform, etc.) to optimise subscriber value.

“SeaChange Cloud Adrenalin, in combination with offerings like Deluxe’s, empowers  mid-sized and smaller providers to rapidly establish a tier-one class of  service,” said Sud Kaushik, Director of Product Management, SeaChange.  “Deploying from the cloud offsets the costs and complexities of  multi-screen applications, and makes way for appropriate service  innovation layers that can include premium, SVoD and OTT content served  to OTT devices and IP set-tops.”

“Our joint  development effort with SeaChange addresses the fundamental challenges  our customers face to meet demand for more video to more devices,  quickly and cost effectively,” said Kevin Corbett, President of Deluxe  Digital Distribution. “Our catalog management service streamlines the  content acquisition, management, processing, and distribution of high  quality video critical to unlocking the multi-screen opportunity.”

The  Deluxe OnDemand cloud-based VoD catalogue service covers a broad spectrum  of video entertainment from major studios, television networks, premium  cable and satellite television networks, and independent producers. The  extensive library of pre-encoded and pre-packaged/pre-encrypted video  content of new releases, blockbuster titles, popular television series,  favorite classics and more is available for streaming or download to all  popular devices. The service-based approach overcomes the critical  cost, scale, quality, and title availability challenges service  providers face as they try to meet consumer demand for multi-screen  access to video content on a wide range of devices. It enables operators  to deliver compelling and differentiated multi-screen services, without  the significant upfront investment in time and resources to build their  own network infrastructure, and to create and manage new content  processing workflows.

SeaChange Cloud Adrenalin  features the fully customizable SeaChange Nitro subscriber  experience client for navigation and access to a range of blended  entertainment services and apps on PCs, OTT streaming players, and Apple  and Android tablets and smartphones. Other components include the  SeaChange Adrenalin Business Management Suite for content marketing  and asset lifecycle/catalog management, and SeaChange Adrenalin Business  Intelligence for content performance reporting, as well as  industry-standard Digital Rights Management for device-level  authorization, single sign-on with social log-in capabilities and  Content Delivery Network integration – all put together with qualified,  tested and certified partners in the SeaChange Cloud Ecosystem.

Categories: Press Releases, VOD