Videology, a video advertising platform provider, has announced the European availability of an enhanced contextual video targeting solution for advertisers and agencies using Videology’s programmatic buying technology. Working with contextual video data partner TriVu Media, a provider of broadcast-style advertising data for online video, Videology will use TriVu’s TVm Index data to bolster its Xtract product suite.
The Xtract offering provides a host of contextual targeting capabilities across PC and Mobile including page level content targeting, and is the natural fit for brand advertisers interested in mirroring their television strategies in the digital video space. Through deep integration with TriVu, Videology has developed Xtract Video, a platform that is able to provide targeting based on the content of the video itself. It allows brands to identify and place ads within specific video content beyond the URL level. Advertisers are able to optimize the campaign in real time and make adjustments to the content categories based on campaign performance.
“Our recent technology advancements have focused on enabling the holistic planning and buying of television and online video, and our partnership with TriVu Media is an important step forward in our mission to connect the dots for brand advertisers across screens,” said Anne de Kerckhove, Managing Director EMEA, Videology. “For Europe, this means we’re able to offer local language capabilities in any market and provide contextual targeting to a burgeoning broadcast industry that is increasingly looking to shift TV advertising budgets to online video with as much control and transparency as possible.”