Advanced Television partners with Panasonic

October 25, 2013  has announced a partnership with Panasonic that makes the service available directly through Panasonic Smart TVs, bringing a hybrid streaming service to the living room.

Panasonic Smart TV users can now access’s catalogue of quality movies and TV shows directly through a dedicated app on their TV, allowing them to browse, rent and watch titles using their TV’s remote control. believes a seamless integration with Smart TVs is essential for the UK market; over 70 per cent of users in the company’s home market of Spain watch movies and TV shows through a Smart TV. offers a unique service in the UK, allowing users to choose between rental and purchase of the latest blockbuster movies and TV shows and an unlimited monthly streaming subscription called Selection. The service provides access to thousands of hours of movies and TV shows from both Hollywood Studios and UK distributors, with the Selection updated on a weekly basis.

The Panasonic Smart TV app joins’s existing range of tablets apps for iPad, Android and Kobo devices, the Xbox LIVE service and additional Smart TV brands. will soon be adding more Smart TV apps, aiming to make the service available to all Smart TV users.

“Since we started in 2009 there’s been a upswing in the number of Smart TVs in the living room, and for traffic from these is far outstripping tablets and laptops” comments Jacinto Roca, Founder and CEO of “Over 70 per cent of our users in Spain regularly stream movies and TV shows to a Smart TV, and we’re going to see the same in the UK. This is why we’re expanding our Smart TV footprint in the UK. Many of these users may also watch ‘on the go’ on a tablet, or in another room through their games console or laptop. That said, we see a strong trend of people being fully comfortable watching TV on-demand in place of traditional scheduled TV. That’s where the biggest growth will be in the immediate future.”

The Panasonic Smart TV app will be available on 2012 and 2013 Smart Viera TVs. A Wuaki Selection subscription is priced at £4.99 (€5.88) per month for a limited period, providing unlimited access to the company’s extensive and regularly-refreshed selection of movies and TV shows. New users can trial the Wuaki Selection service for free for the first month. Newly released titles available to rent and purchase are priced individually.


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