Advanced Television

Awareness boosts Smart TV purchase intention

October 28, 2013

According to the results of a new survey conducted by the TV Systems Intelligence Service at research firm IHS, the bad news for the television market is that nearly three-quarters of US consumers are not interested in buying a Smart TV during the next 12 months. The good news is

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, Research