Dyle mobile TV, operated by Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups, has announced the launch of a major marketing campaign in the US to boost awareness of a new technology that expands opportunities for people to watch TV on the go. Through a number of on-air, digital and live interactive events, stations in 12 markets have committed to promoting the Audiovox mobiletv receiver, which allows consumers to turn their smartphones and tablets into portable televisions.
Beginning immediately and running through January 19th 2014, MCV stations from Pearl, NBC, FOX, and ION, as well as stations from Sinclair, Univision, and CBS will actively cross-promote the emerging mobile TV technology along with the recently announced Audiovox device across key 12 markets.
“NAB applauds the efforts of local TV stations who have embraced mobile TV and will be aggressively marketing the new Audiovox device,” said National Association of Broadcasters President and CEO Gordon Smith. “Broadcasters are committed to delivering live and local television to on-the-go viewers, and we look forward to the continued evolution of our programming to new receivers and multiple platforms.”