Advanced Television

Tata Elxsi and Algotochip partner to provide rapid SoC solutions and services targeted at OEMs and custom chip makers

October 30, 2013

Tata Elxsi, a product design company and Algotochip, the company that turns behavioral C Code into Device, have announced their partnership to provide rapid SoC solutions and services targeted at OEMs and custom chip makers.

The companies’ first collaboration is to develop digital chips and IP blocks that can support next-generation video services embedded with the latest 4K HEVC (High Efficiency Video Coding) technology. This leverages Tata Elxsi’s HEVC Ultra HD (4K) software that has been licensed to multiple customers. The IP blocks and services are targeted for an array of proliferating smart CE devices such as Smartphones, tablets, set-top boxes, gaming consoles, media players amongst others.

Algotochip offers breakthrough technology to uniquely partition a customer’s C-code into optimised hardware and firmware required for a complete solution to an application. This revolutionises the development of Digital chips (i.e: Systems on a Chip [SoCs]) by radically shortening the time-to- market and reducing the cost of the overall design process. It also provides optimum device performance in terms of power consumption, die area and cost.

“Semiconductor companies will benefit from early access to emerging technologies such as HEVC as IP blocks using Algotochip Bluebox tools that enable the rapid design of optimal solutions including hardware and software.” said Satish Padmanabhan, CTO, Algotochip

Nitin Pai, Vice – President, Marketing – Tata Elxsi said “We see an emerging trend for custom SoCs tailored for specific applications. Tata Elxsi offers market leading algorithmic solutions including multimedia solutions (encoding/decoding/video analytics), wireless (LTE, WiMAX) and communication (transcoding, protocol stacks for unified communication). This partnership allows customers to incorporate advanced technology into their SoCs and get to market faster by reducing development time and risks.”

Algotochip will be participating in ARM TechCon at Techmart, Santa Clara from October 29th to 31st. Satish Padmanabhan, CTO  will introduce Algotchip’s innovative and breakthrough technology that revolutionises the development of digital chips at the conference.

Categories: Press Releases, Video