Base79, the European online video company, has signed a deal with one of Europe’s top football clubs, Paris Saint-Germain (PSG) to manage its video content on YouTube at both a global and local level. The deal will enable PSG, the largest football club in France, to continue to grow its brand globally by claiming content, building audiences and driving viewing across YouTube, as well as enabling PSG to effectively monetise its online video content.
Base79 will also support PSG’s programming strategy to create and grow its original content, using Base79’s extensive experience in content creation and audience understanding technology to deliver a range of new videos to connect with PSG’s fans across the globe.
John Robson EVP International at Base79 added: “Paris Saint-Germain, like other European Football Clubs, has a global audience which wants to be able to connect with their favourite team beyond the activity on the pitch. We have extensive experience in supporting sports brands, from creating content to growing their audience. As YouTube is the most dominant online video platform, it is an essential tool for clubs and organising bodies in football to connect with and serve their audience online; giving the fans content they’ll enjoy and want to share via the YouTube platform.”