Cross-platform media and entertainment intelligence and analytics firm Mediamorph, has appointed former BSkyB executive Holly Knill as its new Managing Director, International.

Knill will be responsible for continuing the expansion of Mediamorph’s international sales and customer growth as well as marketing strategy, product insight and alliances. She will be based in London and will report to Mediamorph CEO and Co-Founder Michael Sid.

With more than 15 years of experience and expertise as a business development and broadcast industry executive, Knill brings commercial strategy, content licensing and rights negotiations expertise across all platforms to Mediamorph. Most recently, Knill was responsible for BSkyB’s award winning Sky Go service and product development and strategy across numerous platforms and products. While at BSkyB, Knill was chosen by VOD Professional as the number 1 most influential person working in UK’s new television sector.

“Holly is a prominent media industry professional with deep understanding of the business and where it’s headed. She will prove to be a great asset to our team as she continues to strengthen and expand our international presence,” said Mediamorph Co-Founder and CEO Mike Sid.

Prior to being Product Development Director for OTT at BSkyB, Knill served as Business Development and Strategy Director at twofour54 in Abu Dhabi and Director of Content Strategy and Acquisition with Joost.

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