Jinni, the advanced TV and movie discovery engine available, has launched a new, free iPad app and web site. The new platforms deliver intuitive, personalised recommendations for movies, television and streaming content that match a user’s tastes and moods.

“In viewing one’s own entertainment personality a user inevitably learns more about their own tastes. Jinni puts all the elements on display for the user to explore and understand making them more meaningful, as opposed to competitors who keep this information to themselves,” said Yosi Glick, Co-founder and CEO of Jinni. “Jinni’s new website and iPad app deliver the ultimate entertainment experience with mood based recommendations so people can enjoy discovering content as well as watching it.”

Once a person registers through the website or app and begins rating content or importing ratings from other services such as Netflix or IMDb, Jinni automatically analyses their tastes and the trends present in their viewing history to determine what moods, styles and plot elements that particular user enjoys. Jinni then constructs a unique “Entertainment Personality” for each user and makes recommendations by comparing it with the “genes” of all the titles in the platform’s massive catalog, figuring in the user’s preferences and other relevant filters.

Jinni also makes watching TV social by allowing friends and families to easily find something to watch that everyone in the group will enjoy together. By adding Facebook friends to their “social graph” users can view the entertainment taste compatibility between themselves and any of their friends.

Categories: App, Articles, Content, Search/Recommendation