Advanced Television

Ericsson: Global smartphone subs to reach 5.6bn by 2019

November 11, 2013

Samsung-vs-Apple-150x150The latest Ericsson Mobility Report reveals that mobile subscriptions are expected to reach 9.3 billion by 2019, and more than 60 per cent of these – 5.6 billion – will be for smartphones. To support the smartphone user experience, WCDMA/HSPA networks are predicted to cover 90 per cent of the world’s population by 2019. Moreover, almost two-thirds (65  per cent) of the world’s population will be covered by 4G/LTE networks.

Currently, smartphones represent 25-30 per cent of all mobile phone subscriptions, yet they account for the majority (55 per cent) of mobile phones sold in Q3.

Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson, says: “The rapid pace of smartphone uptake has been phenomenal and is set to continue. It took more than five years to reach the first billion smartphone subscriptions, but it will take less than two to hit the 2 billion mark1. Between now and 2019, smartphone subscriptions will triple.

“Interestingly, this trend will be driven by uptake in China and other emerging markets as lower-priced smartphone models become available.”

Smartphone traffic will grow by 10 times between 2013 and 2019, reaching 10 exabytes. Video is growing 55 per cent annually, and will represent more than 50 per cent of the mobile data traffic, while social networking and web services will account for around 10 per cent each in 2019.

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