French pay-TV operator Canal+ Group has announced the launch of several YouTube channels based on its programmes, as well as a new brand for the promotion and expression of television and web talent, CanalFactory.
From December onwards, Canal+ Group will extend its digital presence by offering a complete network of YouTube channels dedicated to the iconic broadcasts of Canal+, D8, D17 and i>Télé.
Internet users will be able to access about twenty YouTube channels designed around the station’s flagship shows (Le Grand Journal, Before, Petit Journal, etc.) and topical channels, particularly relating to cinema, serials, music or urban cultures.
Christophe Muller, Director of YouTube Partnerships for the Southern Europe, Africa and Middle East Region, said the partnership would enable lovers of its flagship programmes to find their broadcasts and favourite productions directly via the Canal+ channels on YouTube. “We look forward to bringing this new content to the one billion users of the YouTube community around the world and thus contribute to extending the reach of French audiovisual culture,”he added.
“This agreement with YouTube illustrates our intention to extend the distribution of our content to video broadcasting platforms so that we can reach the largest possible number of people who love our programmes, and particularly the young,” said Fabienne Fourquet, Canal+ Group’s Director of New Content. “YouTube is a unique space not only for today’s talent to find expression and be creative, but also for tomorrow’s talent, which we want to support and bring to a wider audience in a dedicated area, CanalFactory.”
In addition to launching its multi-channel network, Canal+ Group has announced the creation of a new brand for the promotion and expression of creative work. CanalFactory will provide new talent with the opportunity to increase their channel’s audience while benefiting from support with production and promotion or the creation of previously unpublished programmes.
CanalFactory will also enable experimentation with various short formats and original productions developed specifically for the web. It will provide an opportunity to bring out new artists such as Martin and Jordi, discovered in Têtes de Cannes, the crazy web series from the 2013 Cannes festival, or to support already established talent such as Baptiste Lorber, the co-creator of 10 minutes à Perdre or El Diablo, the author of Les Lascars, with Les Kassos, his new animated series.