C4 and Red Bull 31 live streams
November 14, 2013
In a new partnership with Red Bull, Channel 4 will broadcast 31 simultaneous live streams on Channel4.com from Red Bull Revolutions in Sound on November 14th, the highest number of live streams a broadcaster has ever hosted.
As Red Bull’s Revolutions in Sound takeover the EDF Energy London Eye for a celebration of UK club culture, each live stream on Channel4.com will broadcast from one of 30 capsule gigs unleashing access to clubland’s most legendary club nights including Fabric and The Hacienda as they play host to over 100 DJs and artists including Lily Allen, Goldie, Gilles Peterson and a whole host of other performers.
Channel 4’s own unprecedented television, online and music event House Party will be showcasing the talents of DJ EZ and CJ Beatz in their capsule – with one bonus live stream featuring the night’s highlights live throughout the evening from London’s Southbank presented by radio DJ Annie Mac.
Channel 4 will be using on air and social channels to drive viewers to Channel4.com and music fans can follow @C4HouseParty’s tweets throughout the build-up to the event and live on the night.
Danny Peace, Agency Principal at Channel 4 said: “We’re very excited to be hosting this much anticipated Red Bull event on Channel4.com giving viewers unprecedented access to the sell out night online, as it happens, through our live streams – and a quick turnaround ad capturing the excitement of the night road-blocked across Channel 4 for TV viewers. Throughout this partnership Channel 4 Sales have worked creatively with Red Bull, leveraging our brand, to deliver a truly bespoke engaging campaign experience.”