ESPN mobile surges in UK
November 14, 2013
ESPN’s mobile growth and success in the UK continues to accelerate, as the sports media brand is set to launch a series of new and updated mobile products this week. The launches include an iOS and Android tablet version of its popular ESPN UK app alongside updates to the smartphone version; an entirely new and improved HTML5 mobile website for the leading cricket brand ESPNcricinfo, and updated versions of the cricket brand’s smartphone app.
The new and updated products come as ESPN continues its fast growth and market-leading mobile engagement. ESPN remains the #1 most-engaged mobile sports brand in the UK, with the average user visiting ESPN more often, spending more time and viewing more pages on mobile than any other sports brand in the market according to comScore. ESPN is the fastest-growing mobile sports brand – growing more than 60 per cent year-on-year in the 3rd Quarter (Jul-Sept) which is also a 77 per cent increase on the 2nd Quarter – and is the third-ranked mobile sports brand in overall reach (nearly 1.5 million mobile users/month).
“Mobile plays a crucial role in the way fans connect to sports every day, and we have made it central to how we will serve them in the UK,” said Charly Classen, Senior Director Commercial, Digital & Marketing, ESPN. “More and more UK fans are turning to ESPN when they reach for their phone or tablet and our aim is to ensure our products and innovation matches their sporting passion.”