Amazon’s LOVEFiLM has launched its new LOVEFiLM Instant app for iPhone and iPod touch. This enhanced app allows members in the UK to stream the latest films and TV series from the LOVEFiLM Instant catalogue on their iPhone and iPod touch for the first time.
Along with a slick new design, the updated app also features the Watchlist function, which lets users quickly find titles they have added from other devices, as well as add titles from their iPhone and iPod touch to watch later on other LOVEFiLM compatible platforms.
AirPlay support has also been introduced into the enhanced app, allowing film and TV fans to wirelessly stream the latest and greatest entertainment from their mobile device directly to the big screen using Apple TV. Customers then have the ability to minimise the app whilst they continue to playback via Airplay. Members can now access TV and movie collections instantly from the redesigned homepage, making it faster and easier to find new releases, browse a particular genre, or check out the specialist collections from IMDb.
Simon Morris, Chief Marketing Officer at LOVEFiLM, said: “Launching the state of the art LOVEFiLM Instant application on the iPhone and iPod touch is very exciting for us and great news for our members. Not only does it make our market-leading catalogue of film and TV series more portable and accessible than ever before, but with AirPlay support viewers can also benefit from the big screen experience.”