Advanced Television

Yahoo Japan goes Videology for advertising

November 18, 2013

Yahoo Japan has selected Videology – the global video advertising platform – as its video advertising technology partner.  This announcement was made in conjunction with Yahoo Japan’s launch of a comprehensive and expanded premium video advertising business in Japan—the world’s second largest television market.

“We are pleased to announce our exciting partnership with Videology. Not only do they share our vision of establishing a premium video ad market in Japan, they also have the technology to make it a reality,” said Mr. Osamu Aranami, Corporate Officer, Head of Marketing Solutions Company, Yahoo Japan. “Videology’s platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens.  This is in line with the direction of our company, and we believe, with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with increased value and more attractive services.”

“Given Yahoo Japan’s focus on attracting television-centric, brand marketers to online video, Videology is the obvious technology partner,” said Brian Lesser, Global CEO, Xaxis, a digital media company servicing over 1500 marketers in 26 markets across Asia Pacific, North America, Europe and Latin America. “They understand brands and their platform is built to plan and execute campaigns in a manner very similar to and compatible with that of television.”

Videology’s technology offers campaign management tools for publishers to manage audience-based reservations of direct sales inventory, optimise against audience verification metrics, extend campaigns and audiences to external inventory, and employ sophisticated audience targeting.

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