On-Demand viewing just 1.7 minutes a day


amazondemandIHS says that one of the major myths still casting a shadow over the TV industry is that viewing is largely moving over to non-linear forms, “with users increasingly time-shifting using PVRs and on-demand services on the set-top box and online”. However, according to an IHS report, the actual numbers show this anxiety to be largely unwarranted, and where there is on-demand activity it leans towards network linear transmissions.

The report explains

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

You must be logged in to post a comment Login