Advanced Television

Qwilt improves online video

November 22, 2013

Qwilt, a provider of transparent caching and online video delivery solutions, today has new Worldwide Online Video Quality of Experience (QoE) data, compiled from analytic network performance insights from its global customer deployments. In its first annual report, the company measured the average bitrate of customer networks across North America, South America, Europe and Asia, to determine actual viewer QoE during peak viewing times, from popular content providers, like Netflix and YouTube; average bitrates were measured from video streams delivered by Qwilt and those delivered by upstream content providers. The comparison of the two average bit rates shows the real QoE impact of Qwilt’s solution in operator networks. The report data conclusively shows that Qwilt’s transparent caching solution, the QB-Series Video Fabric Controller, consistently delivered more than 50 per cent of the video traffic while producing greater than 80 per cent improvement in video streaming QoE during peak times.

Subscriber quality of service and satisfaction is key to remaining viable in today’s highly competitive broadband services marketplace. In a 2013 video solutions survey conducted by Accenture, 3,501 consumers from Brazil, France, Italy, Spain, the UK and US indicated their top concerns when watching videos online are video quality (42 per cent) and stream download (51 per cent).

“Delivering high quality service is becoming increasingly difficult for broadband providers as the volume of video on networks continues to grow,” said Colin Dixon, founder and chief analyst at nScreenMedia. “The results from Qwilt’s report demonstrate how transparent caching can be a key tool in improving quality and saving operators money, particularly during peak usage times.”

Qwilt’s QB-Series Video Fabric Controllers eliminate the need for replication of content streams from content provider sites and content delivery networks (CDNs), thereby reducing traffic and congestion on operator networks to ensure a consistently seamless and high quality viewing experience for consumers.

“Consumer expectations for a quality viewing experience have never been higher, and with the growth in video traffic reaching near exponential levels and showing no signs of slowing, operators are realizing that the old model of simply expanding their network infrastructure through brute force is broken – a new way of thinking and a fresh approach is required to keep pace with demand, “ said Alon Maor, CEO and co-founder of Qwilt. “Transparent video caching is a superior, software-defined, intelligent network architecture. It offers a cost effective approach to significantly improving network utilisation for operators, while dramatically improving the quality of delivery and experience for consumers, especially during critical peak viewing hours, when networks are most stressed. We’re proud to be leading the way in the development of a next generation transparent caching solution that delivers amazing performance gains, like those presented in our first annual Worldwide Online Video QoE report.”

Categories: Articles, Video