Orange has published the results of Orange Exposure 2013/2014 – an annual independent study by TNS into media habits across UK, France and Spain. This year’s study takes an early look at the impact of 4G networks on consumer behaviour; exploring how this has already significantly shifted usage patterns. The report also explores the role of mobile alongside other devices and touch-points in consumers’ shopping habits. In addition, it reveals how apps are increasingly becoming the de facto route to the internet, over the browser. Finally, Orange Exposure finds that Android’s dominance is now evident in the tablet market.
Among the findings is
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