Global Takeoff, a Hyderabad-based provider of converged digital entertainment, communication and advertising, will roll out its OTT video services in the Indian market in the third quarter of the 2014, said chairman and chief executive officer Uday Reddy.
Global Takeoff plans to offer its converged OTT content through YuppTV.com, its live Internet TV channel streaming platform, to the Indian homes having smart TVs.
“The product, which will be integrated with a set-top-box, will be ready by the second quarter of 2014. We are working out the modalities of pricing, which will probably be on par with the current Indian direct-to-home or cable price points,” Reddy told Business Standard.
YuppTV currently delivers more than 150 Indian TV channels, 4,500 daily videos and over 600 movies, reaching out to six million viewers, mostly India diaspora, across South Asian countries, the US, Europe, Australia and Canada through paid subscription. At present, it offers free-to-air channels in India.