sntv, the sports video news agency, has struck a deal with BT Sport that will see sntv provide the new sports broadcaster with content for its various shows.

sntv’s content will be integrated with BT Sport’s own material. In addition to selecting from sntv’s 24/7 HD video news output, BT Sport works with sntv’s editorial team on additional material.

“As a new dedicated sports network we need breadth of coverage and sntv gives us this,” says Steve Norris, Head of Sports Rights, BT Sport. “sntv have expertise and a flexible approach to covering sports news.”

“BT Sport is a really exciting arrival for sports fans with an ambitious team looking to challenge the status quo,” adds Martin Kay, MD of sntv. “Our work with them is a great example of our ability to provide the best, most reliable and comprehensive sports news footage and a tailored service to meet our client’s precise needs.”

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