Sky Deutschland Fernsehen, a wholly owned subsidiary of Sky Deutschland, has agreed with Constantin Sport to acquire 100 per cent of its production company PlazaMedia as well as a 25.1 per cent equity stake in Sport1 and Constantin Sport Marketing. The total purchase price will amount to around €57.5 million.
Brian Sullivan, CEO of Sky Deutschland: “PlazaMedia is one of our long-term and highly respected business partners. Today’s agreement marks the next step towards the full integration of key customer-facing operations. Following the insourcing of Premiere Star, Creation Club, logistics provider Loxxess, and Premium Media Solutions, PlazaMedia will allow us to accelerate innovation on-screen, and leverage future technology developments, such as Ultra HD. It also opens opportunities for synergies and supports us to further drive efficiencies.”
PlazaMedia is an established full-service provider for TV and new media as well as one of the leading producers of sports TV in the German-speaking markets. The company provides production services for more than 1,000 football matches for Sky Deutschland each year as well as Sky’s studio shows such as Sky90 and Samstag LIVE!. It is also a production partner for the Sky football conferences as well as Formula 1.