Advanced Television

Australia not embracing ‘Digital Age’

December 9, 2013

Despite living in the ‘Digital Age’, Australia is currently not prepared to fully take advantage of the services afforded by next generation broadband according to a research report.

Developed by the Australian Centre for Broadband Innovation (ACBI) and CSIRO’s Digital Productivity and Services Flagship, the ‘Broadband Impact and Challenges’ report provides insights and evidence to better understand the impact and opportunities offered by next generation broadband as well as advice on the necessary steps needed to mitigate the associated risks.

“Although we are living in an increasingly ‘Digital Age’ full of smart devices, tele-working and social networks, one in five Australian adults still do not use the internet,” said Colin Griffith, Director of the Australian Centre for Broadband Innovation.

“Recognising that more and more government and business services are delivered online, a key focus of our research is to understand the behaviour and capabilities of adoption and use of next generation broadband. Across the board we have found that giving more people and businesses the skills and confidence to use these broadband services effectively, will not only have a positive impact on their quality of life and business success, but also create broader economic benefits.”

Interviews with industry and government stakeholders cited a lack of certainty about the future rollout of Australia’s broadband infrastructure as being a significant barrier in helping them prepare for the future.

“Like other major Australian infrastructure projects such as the Snowy River Mountain Scheme and the Sydney Harbour Bridge Harbour Bridge, the debate around our national broadband infrastructure has predominately focused on cost and scale. While these are important discussions, our research highlighted that government, industry and the community need to invest in capability building through training and investment programs if we are to fully realise the benefits of next generation broadband,” said Griffith.

Categories: Articles, Broadband, Consumer Behaviour, Research