DVRs in half of all US TV households
December 10, 2013
Consumer research from Leichtman Research Group (LRG) has found that 47 per cent of TV households in the US have at least one Digital Video Recorder (DVR) – an increase from 40 per cent in 2010, and 23 per cent in 2007. In addition, 50 per cent of households with a DVR now have DVR service on more than one TV set, up from 30 per cent five years ago. Overall, about 23 per cent of households have DVR on more than one TV set — compared to 20 per cent last year, and 8 per cent five years ago.
The survey also found that 70 per cent of households have a DVR, subscribe to Netflix, or use VoD from a cable or Telco provider – with 23 per cent of households using two of the services, and 11 per cent using all three.
Other findings include:
– 55 per cent of households that subscribe to a multi-channel video service have a DVR — compared to 4 per cent of TV households that do not subscribe to a multi-channel video service
– 58 per cent of households with annual household incomes >$50,000 have a DVR — compared to 30 per cent with incomes <$50,000
– 61 per cent of all cable subscribers have used VOD — compared to 43 per cent in 2008, and 10 per cent in 2004
– 62 per cent of digital cable subscribers, and 57 per cent of Telco video subscribers, used on-Demand in the past month
– 29 per cent of Netflix subscribers stream video daily, and 70 per cent weekly — up from 10 per cent daily, and 43 per cent weekly in 2010
– Netflix subscribers report watching, on average, 19.6 TV shows per month — up from 12.7 in 2012, and 9.9 in 2011
– The mean annual income of those who use all three services (DVR, Netflix, and DVR) is $96,900 — 90 per cent above the mean income of those who use none of the services
“The ways to watch video in non-traditional forms have dramatically expanded over the past decade. In 2004, 3 per cent of all households had a DVR; 10 per cent of cable subscribers had ever used VoD; and Netflix did not exist yet,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Today, 70 per cent of households use at least one of these services, and over one-third of all households use more than one of these on-demand services.”