Ensequence, an interactive platform provider, has signed partnership agreements with AMC Networks and ReelzChannel for AdConneqt+, Ensequence’s platform for national interactive TV advertising.
AdConneqt+, allows national advertisers to maximise and measure viewer engagement by including interactive features in their 30-second ads. TV viewers can instantly respond to these spots with a few clicks of the remote control, enhancing the ads’ effectiveness by providing measurable engagement data and providing advertisers highly qualified leads. With deployment across cable, satellite, telco television distributors and Smart TVs, AdConneqt+ has the potential to reach over 75 million television households. With these latest agreements, AdConneqt+ has made progress toward garnering partners for its go-live date in the first quarter of 2014.
“The launch of AdConneqt+ has been exceptionally well-received by cable networks, distributors and advertisers,” said Ensequence COO David Kline. “When we announced AdConneqt+ in September, we promised to share news of partnerships in the fourth quarter of this year. One of our goals early on is to demonstrate the value AdConneqt+ adds to independent as well as corporately owned networks. To that end, we are pleased to have reached agreements with AMC Networks and ReelzChannel. Today’s partnership announcement – the first of many to come – is an important step forward for Ensequence and puts in place early partners to launch AdConneqt+. We are confident that our interactive advertising solution will offer the scale, functionality, engagement metrics and accountability measures that enable traditional 30-second ads to more effectively engage consumers and maximize national advertisers’ investment in television.”
At launch, AdConneqt+ projected reach is 15-20 million interactive television households and that is expected to grow to 30-40 million households by the end of 2014 – the largest footprint ever assembled for interactive television advertising across multiple distributors.