Advanced Television

Sky promotes Attenborough 3D doc with glasses-free display

December 31, 2013

By Colin Mann

Media device specialist Stream TV Networks has teamed up with Sky and London’s Natural History Museum to promote the New Year’s Day première of the latest programme from Britain’s best-loved broadcaster. Extinct creatures are brought back to life in David Attenborough’s Natural History Museum Alive 3D, to be broadcast at 6.30pm on New Year’s Day on Sky 3D and in 2D on Sky 1 HD.

After reviewing and stringently testing competing glasses-free 3D technologies on the market and in development, Sky has chosen Stream TV’s Ultra-D 2160p displays for the first public showcase of the trailer in glasses-free 3D at the venue.

For the first time in the UK, the Ultra-D screens have been on display at the Natural History Museum, giving viewers an early look at highlights from the upcoming broadcast. The six week promotion at the museum has continuously during opening hours, demonstrating how watching 3D on 50″ screens without the need for clumsy glasses is a reality with Stream TV’s 4K Ultra-D display.

“We are excited to promote Sir David Attenborough’s new project and are thrilled that Sky selected Ultra-D as the glasses-free 3D technology. It’s a great validation of what we have worked to achieve,” said Stream TV CEO Mathu Rajan. “Museum visitors will get to experience the great 3D footage created by Colossus Productions without having to wear glasses, immersing them into the natural world of the past in a way that has not been possible until the advent of our Ultra-D glasses-free 3D screens.”

John Cassy, Director of Sky3D said it was early days for glasses-free 3D screens but exciting that consumers are getting to experience clips of the show through a new technology. “We look forward to seeing how glasses-free screens develop in the future.”

Ultra-D will be on display at the Consumer Electronics Show January 7-10, 2014 in Las Vegas.

Categories: Articles, Equipment, Production, UHD