Volvo has signed a two-year deal with Sky Atlantic HD to be the channel’s sponsor as of January 1st 2014.
As sponsor, Volvo receives creative around the channel’s programming on TV, on demand and via Sky’s mobile TV service, Sky Go. The deal, negotiated by media agency Mindshare, also extends to include sponsorship of dedicated online content.
David Shore, head of business development for Sky Media, added: “We are absolutely delighted to have arranged this long-term partnership with Volvo, and look forward to working with them both on and off-screen. The values of Sky Atlantic and its premium award-winning content present the perfect platform for Volvo.”