Irdeto has formed a new partnership with Envivio, a provider of software-based video processing and delivery solutions, that will better enable operators to streamline live channels OTT across multi-screen platforms and devices.
Irdeto and Envivio are excited to include Microsoft PlayReady LiveTV content protection in their live linear OTT solution, available on multiple platforms including Windows, iOS and Android devices, gaming consoles and connected TVs. The joint solution will be first deployed in the market with a Tier-1 European cable operator in early 2014.
“As demand for entertainment over connected devices sharply accelerates, supporting pay TV subscribers’ desire for premium live-streamed content, delivered at high quality, is critical. Operators need a better way to deliver that content in a multi-screen environment without compromising the smooth end-user experience, security and keeping a check on costs,” said Paul Ragland, VP of Sales, North America for Irdeto.
“We are thrilled to continue delivering live, premium content for service providers, using Microsoft PlayReady DRM technology to extend reach and enable compelling business models,” said Chris Santini, director, PlayReady business of Microsoft Corp. “With PlayReady LiveTV, advanced content protection scenarios requiring automatic key rotation are now possible across a variety of devices and services.”