Brightcove, a provider of cloud services for video, and Rovi have announced a collaboration designed to accelerate the adoption of next-generation video compression standards. Through the agreement, Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution, which is critical for streaming high-quality video and will be a driving factor in the delivery of 4K content to new Ultra HD displays. Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.
“With our Zencoder service, we are focused on providing flexible, high performance encoding in the cloud,” said Jeff Whatcott, chief marketing officer at Brightcove. “Through our collaboration with Rovi, we will be able to expand our support for the established MPEG formats in use amongst broadcasters, while also providing a bridge to the future of high-quality video with HEVC. The integration of DivX HEVC into our Zencoder service will enable publishers to take advantage of the advanced compression efficiency of HEVC, and provide support for Ultra HD and 4K experiences across devices.”