Modern Times Group (MTG), the international entertainment group, has launched its first ever advertising funded free-TV channel in Tanzania under the TV1 brand. The channel is available through Tanzania’s digital terrestrial network, and already reaches up to 30 per cent of the 48 million people in the country.
TV1 is a general entertainment channel with a mix of locally produced news and entertainment content, as well as international movies and TV series. TV1 will be MTG’s second African free-TV channel, and follows the launch of Viasat1 in Ghana in 2008.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “We are proud to launch our second African free-TV channel. We are committed to further expanding our presence not just in Tanzania but also in other fast growing African countries and economies. We will bring viewers a wide range of local and international shows that will provide top quality entertainment for the whole family.”