NBCU invests in NowThis News
January 13, 2014
The NBCUniversal News Group, and NowThis News, the exclusively short-form video news network built specifically for mobile and social, have agreed that the NBCUniversal will take a minority stake and the two companies will co-produce original short-form news videos. Content will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News’s New York City studio.
NowThis News is a news organisation that specialises in creating unique, short-form video for audiences across social platforms that include, but aren’t limited to, Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Videos are combined into NowThis News’s Android and Apple apps and a mobile website, allowing viewers to seamlessly watch updates delivered to their pockets, wherever they are.
“We know that news consumption among younger audiences continues to grow, but in order to reach that audience, we need to continue to create video for the platforms they use most. NowThis News does exactly that — delivering relevant news stories for the mobile and social platforms that resonate with this audience,” said Patricia Fili-Krushel, Chairman of the NBCUniversal News Group. “We’re excited to incorporate this relationship into our overall strategy – to innovate inside and outside the company – positioning the News Group for future success.”