PAC-MAN delivers top ratings on Disney XD UK
January 17, 2014
41Entertainment, Arad Productions and NAMCO BANDAI Games have announced that the premiere performances of PAC-MAN and the Ghostly Adventures (the “Property” or “PAC-MAN”) on Disney XD UK on Saturday 11th January delivered strong ratings with back-to-back launch episodes, ranking as one of the channel’s top rated telecasts in 2014 to date in key demos.
RATINGS HIGHLIGHTS (based on first episode of double episode launch on Saturday 11th January, 2014):
· Top rated telecast on Disney XD in 2014 to date with kids (4-15) and boys (4-15)
· The first episode of PAC-MAN at 09.30 ranked Disney XD as the #1 kids’ channel in its timeslot with boys 4-15 and 8-12
· The second episode at 10:00 was also number one its slot outperforming all other kids channels, with boys aged 8-12
Source: BARB/AdvatEdge January 1st – 12th, 2014, unconsolidated overnight data
States Allen Bohbot, CEO of 41e, “We are thrilled that PAC-MAN and the Ghostly Adventures was the top rated show with kids and boys on Disney XD for the series launch, which is fantastic given the quality of shows on the channel.”
Avi Arad, Executive Producer adds, “These great ratings confirm what we believed: that fantastic animation and storytelling for this iconic character would connect with kids.”
Shin Unozawa, Chief Operating Officer of NBGI said, “We are very pleased with the performance of the property on Disney XD in the UK.”