FTA TV prospers in Australia
January 20, 2014
Figures from Freeview show that the free to air networks continued to dominate Australian viewing throughout in 2013
FTA TV last year reached a daily audience of 15.2 million Australians. It also once again attracted by far the biggest proportion of overall television viewing, with free to air TV capturing an 83 per cent share of the prime time metropolitan audience during 2013.
In terms of time spent watching TV, Australians watched more than three hours of live TV every day last year. Time-shifted viewing remained popular in 2013, with Australians recording more of their favourite free to air shows to watch later. Alongside live viewing, 8.6 per cent of viewers time shifted programmes.
“Once again free to air has remained the television destination of choice for the overwhelming majority of Australians in 2013,” Freeview General Manager, Liz Ross, said. “Viewers are more engaged than ever with free to air TV.”