Advanced Television

Teens rarely “disconnected”

January 20, 2014

kids-with-ipadInsights from GfK’s MultiMedia Mentor show that teenagers’ Internet use is growing faster than that of any other key age group, abetted by a variety of devices – smartphones, tablets, videogame consoles, and connected TVs. Time spent online by teens (ages 13 to 17) rose 37 per cent, to just over 4 hours per day, compared to the beginning of 2012; by contrast, online minutes remained essentially flat for

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Categories: Articles, Consumer Behaviour, Equipment, Mobile, Portable Media, Research