Israel: yes multiscreen with Viaccess-Orca
January 23, 2014
Viaccess-Orca, a global player in the protection and enhancement of content services, has announced that Israeli-based satellite provider yes is using the Viaccess-Orca COMPASS content discovery platform to support its new yes Go TV Everywhere service. Through COMPASS, yes Go will recommend content to viewers based on their personal tastes and viewing habits. The groundbreaking new service will be the first multiscreen TV offering in Israel, delivering personalized video streams to TVs, PCs, tablets, and smartphones.
“After successfully powering recommendations for our ‘My TV’ service in March 2013, Viaccess-Orca continues to be a trusted content discovery and recommendation partner,” said Dovev Goldstein, head of business development and products department, at yes. “By enabling us to learn and understand viewer tastes and demands for content, and recommend personalised content that keeps subscribers loyal to our service, Viaccess-Orca’s COMPASS will increase subscriber satisfaction and revenue streams. COMPASS simplifies content consumption for our subscribers, making it a much more rewarding experience.”
yes Go will deliver more than 50 live TV channels and thousands of hours of VoD content to subscribers — anywhere, anytime, and on any device — transforming the pay-TV scene in Israel. During the launch period, the yes Go service will be provided free to all customers of yes VoD and at 19.90 NIS per month for customers without VoD.